The Mouse That Roared/Washington Post ad/9,000 FTW Subscribers Take on America(and the World)!/fromthewilderness/May 21

http://www.fromthewilderness.com/free/ww3/052103_roaring_mouse.html

The Mouse That Roared

9,000 FTW Subscribers Take on America
(and the World)!

May 21, 2003, 1500 PDT (FTW) -- Since our ad ran in The Washington Post last
Friday we have been completely overwhelmed with email and calls from people
who want to help run the ad in more newspapers in America and around the
world.

Well, we've got your request covered!

Click here to see the ad:

First Some Statistics

The Washington Post ad reached an audience of more than 2.5 million people.
According to Washington insiders we have spoken to, the effects of it are
still reverberating throughout our nation's capitol. While we are confident
that our ad hastened and very likely caused, the April 26 firing of Army
Secretary Thomas White, other recent departures were also very likely
influenced by it. Those include:

Ari Fleischer (White House press secretary) who announced his departure on
May 17th;
Mitch Daniels (White House budget director) who announced his resignation
on May 6th (after The Washington Post had received the ad copy); and,
Christie Todd Whitman (EPA Administrator) who announced her departure on
May 21.

While it would be unreasonable to assume that our ad was solely responsible
for their departures, we do know that the ad addressed issues that touched
all four of them directly. In the case of Daniels it was announced that he
had been subpoenaed in a stock fraud investigation right after his
resignation. That had been in the works for some time. The point is that our
ad highlighted either the personal liabilities each person carried with
them, or the risks inherent in the position itself. It made a difference!
These departures going in to an election cycle are the administration's way
of shedding liabilities and possibly (in Whitman's case) someone saying, "I
just can't do this anymore!"

That's part of what ads like this can do.

The Game

Ken at our ad agency has put together an amazing ad buy, the Top 12
newspapers (readership wise) in the United States:


Atlanta Journal Constitution
Boston Globe
Chicago Tribune
Dallas Morning News
Los Angeles Times
Miami Herald
New York Times
Philadelphia Inquirer
San Francisco Chronicle
Seattle Times
Minneapolis Tribune
Arizona Republic


Together, the readership of these newspapers is between 25-40 Million
people!

If someone purchased these full-page ads individually in these newspapers it
would cost well over $500,000. We got a price of just $100,000 for all 12
cities!

Let's Do The Math

FTW has a little over 9,000 subscribers. If everyone put in JUST $10.00
(ten) dollars we would have $90,000 to run the ads! That's it. That simple.

9,000 FTW subscribers could affect the thinking of 40 MILLION AMERICANS! Now
that's saying something! That is voting with your money!

What Spirit!

A gentleman in Seattle phoned to say he and his wife discussed foregoing
their summer vacation plans and put their $4,000 towards running the FTW ad
in Seattle. Another long time subscriber has pledged several thousand more
to see the ad run in more places. A kid in Florida is putting on a benefit
concert with his band to raise money to see the ad run in Florida.

Reality

This is our time. This is our chance to reach and influence many, many
millions of Americans (and readers world-wide)...and to wake them up!

We know that not all of you will send in $10 to make this happen.

We also know that many of you will and can gladly offer several hundred or
several thousand dollars to make this happen. Please do.

This may be our last chance at free speech.

NEVER in the history of America has such a message had the opportunity to
reach this many people in print!

A separate account has been set up through our advertising agency to handle
all of the donations. The money will be used EXCLUSIVELY to buy ad space.

We have 30 days to raise $100,000 to buy the ad space. This is completely
possible! The Mouse That Roared...will make a difference. Be part of this.

Make checks payable to: More Than News Productions - memo: FTW AD

Send to:


>From The Wilderness
Ad Donation
PO Box 6061-350
Sherman Oaks, CA 91413


You can also donate online at:
http://www.fromthewilderness.com/FTW_Ad.html

Note: Credit cards can be used to make donations but once the ad buys are
placed, no refunds can be given.