Subject: [cwj 91] Japan--a smokers' paradise under siege
From: Corporate Watch in Japanese <cwj@corpwatch.org>
Date: Thu, 31 Aug 2000 13:58:41 -0700
Seq: 91
For more information on the global campaign against tobacco, check out http://www.corpwatch.org/feature/tobacco/roll.html September 1, 2000 Japan--a smokers' paradise under siege Yoshihiko Tamura Yomiuri Shimbun Staff Writer The World Health Organization is soon to begin drafting a proposed convention on tobacco control, with the aim of cutting down on global cigarette consumption and stemming the rising death toll related to such consumption. Japan, seen as lagging behind other industrially developed nations in terms of health awareness about cigarette consumption, will be expected to come up with a reasonable response to uphold the treaty. When WHO Director Gro Harlem Brundtland made a strong argument for the banning of smoking at a world antismoking conference held in Chicago in August, government officials, researchers and civil activists who had gathered from 132 countries applauded in support. Brundtland, a former Norwegian prime minister, pointed out that millions of lives could be saved by restricting cigarette consumption, stressing that the objective of the antitobacco treaty, as with the ban on antipersonnel land mines, was to stop the loss of human life. A WHO report on the negative effects--including lung cancer--of cigarette smoking on human health was first issued more than 30 years ago. Since 1970, the organization has called on countries to restrict tobacco smoking. Its recommendation to restrict smoking has had some success in industrially advanced countries. In the United States, for example, adult male smoking has declined to less than 30 percent and the number of lung cancer deaths has also decreased. The change in the social climate among industrialized nations with respect to smoking has caused tobacco companies to redouble their sales efforts in developing countries, most notably in Southeast Asia. WHO, which estimated that 1998 saw 4 million smoking-related deaths, is predicting a significant increase in that number to 10 million by 2030. Officials predict that 70 percent of such deaths will be in developing countries. As WHO sees the antismoking campaign as a global issue with concerted efforts to be made by individual nations, it has cranked up its strategy to produce an international treaty that binds signatory nations, rather than being content to issue recommendations. Governments will begin to discuss the Convention--which won the support of 192 countries at WHO's general assembly in May last year--in October. Its adoption is scheduled for the organization's general assembly in 2003. Items to be discussed include taxation and sales, restrictions on advertising, mandating health warnings, banning smoking by minors, smuggling, restricting the amount of nicotine used in cigarettes and addiction treatment. The treaty will consist of a text stating its ideals and a protocol stipulating specific regulations. How detailed the text will be will depend on upcoming negotiations. More than 50 percent of Japanese adult males smoke--an extremely high figure compared to their counterparts in all other industrialized nations. The unrestricted placement of vending machines by tobacco companies is thought to encourage smoking by minors. In addition, there are no strict regulations on cigarette advertising or health warnings. Cigarettes are still considered a luxury item in Japan, and the nation's tolerance of the harmful product could be regarded as out of step with industrialized countries. With the purchase last spring of RJR Nabisco' international tobacco division by Japan Tobacco Inc., the monopoly whose major shareholder is the Finance Ministry, Japan has become home to the third-largest multinational corporation in tobacco sales. Yumiko Mochizuki, a leading researcher at the Health and Welfare Ministry's Institute of Public Health, points out that Japan is seen as a rogue nation in terms of tobacco smoking. "Japan's active compliance with the international treaty (on antismoking) should function to support developing countries," Mochizuki said. The Japanese government agreed to the drafting of the antismoking convention at WHO's general assembly last year. While restrictions on advertising and the enforcement of health warning issues would require some changes in domestic legal codes, such factors should not hinder the government from taking part in the global movement. FAIR USE NOTICE. This document contains copyrighted material whose use has not been specifically authorized by the copyright owner. Corporate Watch in Japanese is making this article available in our efforts to advance understanding of ecological sustainability, human rights, economic democracy and social justice issues. 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