Subject: [fem-women2000 598] UNESCO campaign "Women Make the News 2001"
From: lalamaziwa <lalamaziwa@jca.apc.org>
Date: Sat, 24 Feb 2001 14:42:01 +0900
Seq: 598

「女性がニュースを作るー2001年キャンペーン」
ユネスコ、国際ジャーナリスト連名の呼びかけ。

世界女性デーをまたがる1週間(2001年3月5日〜11日)
編集責任を女性スタッフに任せることを提案する。

これまでは1日だけ編集責任を女性に、という呼びかけであった
ものを1週間に引き伸ばした形で呼びかけています。
各種メディア宛てに送る呼びかけ文が添付されています。
# これ、どなたか訳して流してもらえませんか?

賛同するメディアは、http://www.unesco.org/march8 で登録を。
キャンペーン詳細もこのWEBサイトにあります。

 --lalamaziwa

以下、転載
------------------------------------------------------------------

"Women Make the News 2001"

This year, UNESCO along with the International Federation of 
Journalists (IFJ) is making a joint call to the world's media to 
encourage media enterprises to give editorial responsibility to 
women staff members for a full week from 5 to 11 March 2001 to 
mark International Women's Day, 8 March 2001.

The operation is called "Women Make the News 2001". It is 
designed to bring attention to the fact that even though women are 
increasingly present in the media in terms of numbers, too few 
reach decision-making positions. The initiative also aims to 
promote a balanced and non-stereotyped portrayal of women as 
subjects in the media.  

UNESCO is committed to the principle of equality  of opportunity 
and more equitable gender balance in the media, a commitment 
ensuing from the  4th World Conference on Women in Beijng 1995. 

By focusing on equal opportunities in the media UNESCO also 
wants to emphasize that the free flow of independent and pluralistic 
information can only exist when all  talented journalists have an 
equal chance of becoming editors and media executives.  

UNESCO's "Women Make the News" symbolically supports the 
media in taking actions to increase gender equality in news 
production.   

Last year, more than 1,000 media in 56 countries took part in the 
first annual operation that named women to editorial positions of 
responsibility for a single day.  

We are asking for your support in getting the word out about this 
week-long initiative to media and/or associations of media 
professionals. Attached is a letter (in Word 95) that you may 
forward on, as you deem appropriate, to media organisations. The 
letter explains "Women Make the News 2001". Media are invited to 
sign up for the initiative on the web site 
http://www.unesco.org/march8  

If you have questions, comments or suggestions, please e-mail: 
march8@unesco.org. More information can be found on the web 
site above.  

Thank you in advance for your support and collaboration.  

Iskra Panevska Programme Specialist, 

Women and Media UNESCO Communication and Information 
Sector Communication Development Division 

----------------------------


Sir, Madam, 

UNESCO and the International Federation of 
Journalists jointly request your organisation to 
participate in the second annual world-wide 
web-based operation "Women Make the News 2001" 
in which media enterprises are invited to name 
women media professionals to take on editorial 
management positions, where they do not already, 
for a period of a week to mark International 
Women's Day, 8 March 2001.  Below we explain 
what the initiative is about, where media 
enterprises can sign up to implement the 
initiative, and how to obtain more information.

Why this initiative ? 

UNESCO is committed to the principle of equality 
 of opportunity and more equitable gender 
balance in the media, a commitment ensuing from 
the  4th  World Conference on Women in Beijng 
1995. UNESCO's web-based initiative "Women Make 
the News 2001" is designed to bring attention to 
 the fact that even though  women are 
increasingly being represented in terms of 
numbers in the media,  not enough women reach 
decision-making  positions. The initiative  also 
aims to  promote a balanced and non-stereotyped 
portrayal of women.

By focusing on equal opportunities in the media 
UNESCO also wants to emphasize that the free 
flow of independent and pluralistic information 
can only exist when all  talented journalists 
have an equal chance of becoming editors and 
media executives.

UNESCO's "Women Make the News" symbolically 
supports the media in taking actions to increase 
gender equality in news production. 

Who is sponsoring the initiative?

This year, UNESCO along with the International 
Federation of Journalists is making a joint call 
to the world's professional media associations 
to encourage media enterprises to give editorial 
responsibility to women staff members for a full 
week from 5 to 11 March 2001 to mark 
International Women's Day, 8 March 2001.

The International Federation of Journalists is 
the world's largest organisation of journalists, 
representing around 450,000 members in more than 
100 countries. IFJ promotes international action 
to defend press freedom and social justice 
through strong, free and independent trade 
unions of journalists and equal opportunities 
for men and women.

IFJ  will organise a global conference for women 
journalists, "Equality and Quality: Women in the 
Media" at the IFJ World Congress to take place 
in June, 2001, in Seoul.   There IFJ will launch 
a survey on the status of women journalists,  
which is part of the joint programme of activity 
the IFJ has with UNESCO.

"Women Make the News" was first launched in 2000 
by UNESCO's Director -General Mr. Koichiro 
Matsuura. He made an appeal to the world's media 
to name women to top editorial posts for a 
single day, International Women's Day, 8 March 
2000. His call was supported by United Nations 
Secretary-General Kofi Annan; United Nations 
High Commissioner for Human Rights and 
Secretary-General of the World Conference on 
Racism Mary Robinson; International Organisation 
for Francophony Secretary-General Boutros 
Boutros-Ghali; European Commissioner for 
Employment and Social Affairs Anna 
Diamantopoulou; IFJ; International Women's Media 
Foundation; International Association of Women 
in Radio and Television; and China Capital Women 
Journalists Association. Their messages of 
support can be viewed on last year's archived 
web site.

Last year, more than 1,000 media organisations 
>from over 56 countries took part in the one-day 
operation, and many of these media called for a 
similar but longer initiative in 2001. 

Where can media enterprises get more information 
and sign up?

For more information, and for your organisation 
to sign up as a "participating media", go to the 
"Women Make the News 2001" web site at 
http://www.unesco.org/march8 (web site will go 
live very shortly).

On the web site are:

* A "participant" form for media enterprises and 
media professionals to sign up for this year's 
week-long initiative.

* The report from the one-day "Women Make the 
News 2000" operation.

* Selected examples of "best practice" of women 
in editorial management from around the world. 

* Gender-sensitive reporting tips.

* Resources for further training in journalism.

* Bulletin boards on themes relating to women in 
the media.

* An IFJ questionnaire on the status of women in 
the media.


"Women Make the News 2001" aims to support 
women media professionals in attaining their 
rightful place in media management.  We look 
forward to your participation and hope you will 
spread the word.

Alain Modoux,
Assistant-Director General of UNESCO
Secretary-General for Communication and Information
e-mail: march8@unesco.org
http://www.unesco.org/march8

Aidan White
International Federation of Journalists
e-mail: ifj@ifj.org
http://www.ifj.org 




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